Ground-up brand build.
CLIENT: Base Civil
PROJECTS: Brand development. Vehicle signage. Writing and editing for website, mission and values statement and employee guide.
Base Civil had the foresight to realise that - even in a dirty job like civil engineering - a strong brand makes a truck load of difference.
Their brand began with name development and progressed through visual identity design, vehicle signage and trade and industry magazine advertising.
Further work was done more recently on writing employee relations collateral and articulating the company's mission and values.