CLIENT: Central Districts Cricket Association
PROJECT: Regional promotion for Ford Trophy, Supersmash tournament and International Series cricket within NZC guidelines.
Sometimes you have to work within a template. In this case, the comprehensive brand standards and graphic assets prescribed by New Zealand Cricket's 'Gear Bag'.
The challenge is to adapt this to suit regional needs, across various press advertising sizes, physical and digital billboards, bus backs, posters and banners.
And to do all this without breaking any rules. Because as every cricket supporter knows, rules are important.