Focus Health do an excellent job of keeping their clients in shape, but needed someone to help them do the same for their brand.

Thinksmith developed their new image in advance of a a website re-design and communications re-think.

The new identity was subsequently applied to communication tools such as letterhead, compliment slips, business and appointment cards.

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Shape was maintained across other collateral such as flyers, folders, promotional signage, Yellow Pages advertising and the quarterly newsletter 'Focus'.